Privacy Policy

• Smriti IVF, along with its associated centres and facilities, operates fertility clinics and related healthcare services that provide infertility treatments, medical consultations, diagnostic support, and other allied services under the Smriti IVF brand (referred to as “Smriti IVF”, “we”, “us”, or “our”).
• When you contact us, visit our website, book an appointment, or avail yourself of any of our services, you may voluntarily share certain personal or medical information with us. This information helps us provide our services effectively and communicate with you regarding consultations, treatments, or other related interactions.
• In this Privacy Policy, the terms “you” and “your” refer to any individual who uses our services or interacts with Smriti IVF in any manner. This also includes a family member, guardian, caregiver, or any authorised person who acts on your behalf.

• Smriti IVF may provide links to other websites or platforms for information or convenience. Some content on our website may also be hosted or supported by third-party platforms. These external websites follow their own privacy and data usage policies, and Smriti IVF is not responsible for how they collect or use personal information. We encourage users to read the terms and privacy policies of such websites before sharing any personal details.
• The information you share with Smriti IVF is used only within our organisation and authorised teams to provide you with the services you have requested. Your personal and medical information helps us respond to enquiries, schedule appointments, provide medical care, and communicate important updates related to your treatment or consultation.
• We may use your information to verify identity, prevent misuse of our services, and identify any fraudulent, unlawful, or misleading activities. This helps us maintain the safety, security, and proper functioning of our services and platforms.

• Smriti IVF keeps your personal and medical information only for the period required under applicable laws or as outlined in this Privacy Policy. We retain your information for as long as it is necessary to provide you with our services or for any other purpose for which you have given your consent.
• We do not store personal information for longer than required. Once the purpose for collecting the information has been fulfilled, and when we are no longer required to keep it under legal or regulatory obligations, we take appropriate steps to safely delete, destroy, or anonymise the information.
• All information retained by Smriti IVF is managed responsibly and securely, and access is limited to authorised personnel only.

• Smriti IVF may offer patients the option to avail Equated Monthly Instalment (EMI) facilities to make fertility treatments more financially accessible. EMI options, where available, are provided through authorised third-party financial institutions, banks, or medical finance partners.
• EMI facilities may include no-cost or interest-based EMI plans for selected treatments, with flexible tenures such as 3, 6, 9, 12, or up to 24 months, depending on the treatment plan, eligibility, and approval by the respective finance partner.
• To process EMI requests, patients may be required to share limited personal and financial information such as identification details (Aadhaar / PAN), an active bank account or a credit card. Such information is shared only with the relevant finance partners strictly for the purpose of EMI evaluation, approval, and processing.

Note : EMI availability may vary based on treatment type, amount, and the policies of the finance partner. Patients are advised to carefully review the terms and conditions of the respective financial institution before opting for any EMI facility.

• You are responsible for ensuring that all personal and medical information shared with Smriti IVF is correct, complete, and up to date. Smriti IVF shall not be responsible for any loss, delay, or issue that may arise due to incorrect, incomplete, outdated, or misleading information provided by you.
• While we take reasonable steps to protect and process your information securely, Smriti IVF, along with its management, doctors, staff, affiliates, and authorised partners, shall not be held liable for any indirect, incidental, special, or consequential loss or damage resulting from the collection, storage, or use of your information. This applies regardless of the legal basis of such claims, including negligence, contract, or other legal theories, to the extent permitted by law.

• Smriti IVF uses cookies to improve your experience on our website. Cookies help us remember visitor preferences, understand which pages are accessed, and analyse how users interact with our platform. This information allows us to improve website content, functionality, and performance based on browser type, device, and usage patterns.
• When you visit our website or choose to use our services, cookies may be placed on your computer or mobile device. These cookies help us recognise you as a unique visitor and store limited information related to your browsing session and use of our services. Cookies enable us to enhance service quality, make our platform easier to use, and offer a smoother browsing experience.
• A cookie is a small text file saved on your device that does not harm your system and does not directly identify you unless you voluntarily provide personal information.

• Any updates or changes to this Privacy Policy will become effective from the date they are published on the Smriti IVF website. If there are changes to our services, features, or operations, this Privacy Policy may be updated accordingly.
• We may inform users about significant changes by displaying notices on our website or through email or other communication methods, where required.
• Smriti IVF reserves the right to update, modify, or remove website content, features, or graphics at any time. We also reserve the right to restrict, suspend, or block access to our website for any user or from any specific IP address if our Terms & Conditions or policies are violated, or for security and operational reasons. Such actions may be taken without prior notice.

• The Smriti IVF website may contain links to external or third-party websites for your convenience or reference. These websites are operated and managed by parties outside the control of Smriti IVF. We do not have any control over the content, privacy practices, or policies of such third-party websites.
• By clicking on or accessing any third-party link, you acknowledge that Smriti IVF is not responsible for how these websites collect, use, store, or share your personal information. Any information you provide on such third-party platforms is governed solely by their respective privacy policies and terms of use.
• We encourage you to review the privacy policies and terms of those external websites before sharing any personal or sensitive information.

• If you have any questions, concerns, or complaints related to this Privacy Policy or the way your personal information is handled, you may contact our designated Grievance Officer. You may also reach out if you wish to withdraw any consent given by you earlier.
• You can contact the Grievance Officer of Smriti IVF at:
• Email: grievance@smritiivf.com
• You have the right to raise objections or withdraw your consent at any time. Such requests will be reviewed and processed in accordance with applicable laws and regulations. Please note that if you choose to withdraw your consent, Smriti IVF may be unable to continue providing certain services to you, where such information is essential for treatment or legal compliance.

• Smriti IVF may update this Privacy Policy from time to time. Any changes will be effective immediately upon being published on this page. Users are advised to review this policy periodically.
• By using our website or availing our services, you confirm that you have read, understood, and agreed to this Privacy Policy.